Net More Traffic Search Engine Optimization
The choice of marketing tools within an effective marketing strategy is critical to any online business. Search engine results dominate targeted website traffic with 87% of online consumers being directed by these results in their choice of products and service. Two methods, each with their own pros and cons, can be used to obtain high search engine rankings based on relevant keywords: Pay-Per-Click (PPC) campaigns and Organic Search Engine placement.
Organic Search Engine Placement
Organic (or natural) listings refer to the non-paid search results section of Google, Yahoo! or MSN. For long-term promotion, organic optimization offers premium internet status as well as the best return on investment. There is simply no higher ranking to be had than to be at the top of Google, MSN or Yahoo! solely based on the value and integrity of your website. Here are some facts to consider:
- 87% of referrals come from organic search results
- Visitors are free (no cost per click)
- Higher perceived trust in natural listings
- Organic listings are permanent
- Ongoing ranking improvements
- More traffic, more sales
- Best ROI
The majority of search engine users browse the first three pages of unpaid search results. Some do not pay close attention to PPC ads. The amount of traffic obtained by means of natural Search Engine Optimization outweighs the long-term potential of PPC advertising, while the strength of PPC advertising lies in immediate traffic generation and a quick way to create buzz for your site as it climbs in the organic rankings.
